Commerce
The year 2020 has turned the world upside down as an unexpected disaster, the coronavirus epidemic, unfolded, affecting the entire globe. The ways businesses are being conducted and the personal lives of people worldwide have undergone profound changes.
The coronavirus epidemic compelled governments, businesses, and individuals to implement measures that aided in halting the spread of the virus.
The thesis explores how McDonald’s faced new challenges during the years 2020, 2021, and 2022. I began working at McDonald’s as a student in 2020 and today I work there permanently. The research will involve utilizing data available on the internet and conducting interviews with key individuals, responsible for McDonald’s operations, particularly within the branch where I am employed.
McDonald’s was founded in California, United States, on April 15, 1955. The first McDonald’s restaurant in Slovenia opened 38 years after the inauguration of the initial restaurant in the US. Thus, the first McDonald’s in Slovenia opened in 1993 on Čopova Street in Ljubljana, and the company has experienced continuous growth since then.
The COVID-19 pandemic introduced new challenges to this stable American franchise, and its restaurants worldwide had to navigate new business regulations imposed by the pandemic; this was also the case in Slovenia. This thesis will delve into how McDonald’s franchises in Slovenia addressed the issues arising from the challenges posed by the coronavirus.
McDonald’s has implemented various safety measures to protect its employees and customers, such as requiring employees to wear face masks and gloves, installing plexiglass barriers at the counters, and increasing the frequency of cleaning and sanitization. In this thesis, my focus will be on examining how McDonald’s has tackled the new challenges presented to them by the year 2020.
This thesis comprises several parts. Initially, in the introduction, I will outline the hypotheses I have formulated and provide a brief explanation of each. In the main part of the diploma thesis, I will endeavor to validate these hypotheses by attempting to confirm or disprove them. Finally, in the conclusion, I will summarise the findings and offer a conclusion regarding the validity of my hypotheses.
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Academia
Design and development:
The investment voucher for digital marketing-web design is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.
