Graphic Design
In my thesis, I will delve deeper into the research on the topic of the integrated graphic image, its elements and importance in today’s market, and how it affects the perception of the company and how communicates it’s characteristics. I will design a brand identity for a fairly new photography company called Mphotofficial, which wants to establish itself in the market as quickly as possible.
Marko founded the company less than a year ago and he deals with photography of more or less all motifs and subjects; weddings, portraits, family photography, etc.. He wants to train more in car advertising photography. When it comes to market recognition, a good overall graphic image can contribute a lot to it – more trust, better perception, and more profit are just some of the positive results that he will achieve more easily.
The goals are to create a unique and recognizable integrated graphic image that will match current trends, to further attract the audience and to create something that will serve the company well for some time to come.
In the theoretical part, I devoted myself mainly to research. I reviewed the history of the integrated graphic image and current trends, I analyzed different companies and how they identify themselves through integrated graphic images.
I looked at a few different companies that are at different levels and times of operation. In addition, I also looked at the basics of graphic design, such as typography, color psychology and the basics of logo design. I also researched the world of generative artificial intelligence, which is rapidly growing in popularity, and how it can contribute to the design process.
The practical part covers the design process; why I decided on certain colors, typography, and aesthetics, how much generative artificial intelligence helped me in the conceptualizing process and how I integrated current trends into the product. In this part, I also described minor obstacles that I encountered during the design and how I eliminated them
You can see the student’s product in the psoent below:
Izpolnite spodnji obrazec za prijavo v program. V roku enega dneva vam bomo posredovali vse potrebne informacije o vpisu.
Academia
Design and development:
The investment voucher for digital marketing-web design is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.
