Accommodation Fratoria

GTR d. o. o. is a company from Gornja Radgona that specialises in the production of food and the sale of alcoholic and non-alcoholic beverages. Due to its convenient location – in the city centre next to the regional road leading to neighbouring Austria, and due to the increased demand for accommodation in the city, we – the owners of the company GTR d. o. o. – came up with the idea of offering accommodation ourselves, which would be an additional offer and an extension of our own product range, and in order to determine whether our idea is feasible, we decided to develop a business plan, which is the subject of this thesis.

The thesis consists of 5 main chapters. In the introduction, we present the basic definitions of accommodation and tourism activities; we introduce the town of Gornja Radgona, located in the north-eastern part of Slovenia and not far from the border with Austria. In addition, we present the purpose and objectives of the work, its assumptions and limitations, and the research methods used.

In the second chapter, we talk about the basic characteristics of the existing company GTR d. o. o. and its business vision, from which the idea of expanding its own offer comes. The third chapter talks about a comprehensive business plan for Fratoria accommodation. Here we describe the content of the project and its market opportunities, the market and competition analysis, the financial plan, critical risks and perceived problems and changes in the workplace that we assume will occur due to the expansion of the offer.

This chapter also includes a SWOT analysis and marketing objectives, the planned types of marketing communication, the expected goals of the project with the creation of a simulation of the business outcome and a timeline for the implementation of the project.

The last chapter of the thesis describes our most important findings. Based on the business plan drawn up, it can be seen that the investment in the implementation of the business plan is relatively low, as there is a building available that is already owned by the company. Apart from a part-time worker to clean the building, we do not need any new jobs, which keeps labour costs low.

Based on our existing food and beverage offering, we anticipate that the accommodation will also increase demand for food and beverages in our own restaurant. Based on the simulation of the profit and loss account, we have come to the conclusion that the expansion of the offer makes sense, as the profit and loss account will be positive according to the simulation. We believe that our goals and our vision will be the ones that will guide us on a path that will continue to bring us satisfied and returning guests.