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In this thesis, we will explore how changing the marketing strategy will affect customers’ perception of our company as the best supplier and how changing the strategy model will make it easier for sellers to convince customers to make a purchase. In the theoretical part, we first defined a B2B marketing strategy and a B2B […]
Internal marketing is gaining in importance and is becoming one of the key strategies and competitive advantages. In my dissertation I focused on the activities of internal marketing in companies or organizations in connection with the impact on employees. The basic idea of the task is a positive correlation between internal marketing and employee satisfaction, […]
On Monday, 4. 4. 2022 , students of the Mechanical Engineering programme visited, as part of the Materials and Technology courses, the company BNM d.o.o., one of the largest automotive manufacturing companies in Slovenia. The excursion was led by mag. Gal Černe, an instructor in the above-mentioned subjects, who is also an employee of the […]
As of the beginning of April, our Graphic Design instructor Francisco Maldonado will be saying goodbye to the Media Production programme at VSŠ Academia. In the last year of his graphic design studies in Spain, he says, he started thinking about an exchange abroad. “I’ve always loved travelling, as it’s a way to get to […]
On Thursday, 30 March 2022, an International Evening with food, drinks and interesting interactive games on the theme of different cultures was held for the students of the Academia University of Applied Sciences at 8pm. This time, the two countries and their cultures were Spain and Brazil. Our international group started the evening with some […]
On Thursday 31 March 2022, students of the Media Production programme attended the last lecture of the CBL (Competence-Based Learning) Graphic Design project, led by Mr Francisco Lopez, and thus successfully completed a three-month project of graphic design education and creation. During the project, the students had the opportunity to learn about the different stages […]
On Wednesday, 30 March 2022, students of the Computer Science study programme took part in a professional excursion and visited the COMTRADE company in Maribor, a modern development centre for software solutions, during the course Databases 1. Mr Blaž Svete (Resource Manager, Recruter) first showed the IT students around the company’s premises and then, together […]
Students of the Civil Engineering study programme took part in a professional excursion to visit the construction site of the Šentilj multi-purpose sports hall as part of their course on Buildings. The construction work is being carried out by the construction company SPG Kograd IGEm ZOD d.o.o. In Šentilj, in the immediate vicinity of the […]
From 16 to 18 March 2022, the inaugural meeting of the Erasmus+ Strategic Partners of the KEYS! project took place in Bilbao, Spain, where the Short-Cycle Higher Education School Academia Maribor was represented by Mag. Vida Perko, Dr. Andreja Terpotec and Daniel Perdiguero. Main goals of the Erasmus+ KEYS! project are to increase the number […]
As part of the Computer Science Databases 1 course, we hosted Stephen Grider, an engineering architect and renowned instructor at Udemy, a provider of massive open online courses for employees and students in San Francisco. As an instructor at Udemy, Sephen Grider has had over 700,000 students in less than five years, and is also […]