Entries by Academia Maribor

Optimization of a small business X operations

In the diploma work, we investigated the optimization of the business of the small company X following the transfer to the younger generation, and the effects of restructuring it in order to increase its competitiveness. At the beginning of the diploma work we present the history of the company to facilitate the understanding of the […]

Modular wooden tree house

In Europe and worldwide, the trend towards timber construction has recently become dominant, as the use of timber in construction and the development of related products have taken on new dimensions. The development of new materials and technologies in the field of timber construction has made timber as a building material competitive with bricks, steel […]

Guest lecture by Mile Nunič, Public Gatherings Specialist

As part of the course Organisation of Transport, Interventions and Public Gatherings of the Security programme, we hosted Mr. Milet Nunič, a specialist in the field of security of public gatherings. Mr. Nunic is also the author and editor of several books, including The Law on the Protection of Public Order and Peace (ZJRM-1): with […]

Guest lecture by Natalija Jelušič Babič, photographer and director of Foto Tatjana

Within the Photography and Computer Graphics course of the Media Production programme, we hosted Ms. Natalia Jelušič Babič, director of the family business Foto Tatjana, which started its long tradition in 1960 and Ms Jelušič Babič is the third generation to carry out the mission of a photographer. The guest lecturer suggested to the students […]

Guest lecture by Jasna Mak, SPOT consulting Podravje

Within the course Economics, Legislation and Marketing in the Media field of the Media Production programme, we hosted Ms. Jasna Mak, consultant, clerk and project manager from the Regional Development Agency for the Podravje Region. The guest lecturer introduced the students to the SPOT consulting (Slovenian Business Point) agency, which provides comprehensive free support services […]

How to set up reciprocal marketing and increase customer purchase by linking brands

We live in a time of globalization that has strongly marked the world economy and brought about both positive and negative changes. Its expansion made it easier for many companies to conduct business but increased competition, which meant seeking new solutions. Thus, many companies began to connect and form alliances in the desire for market […]

Guest lecture by Katarina Ložar, Assistant Director of Vizija Accounting d.d.

As part of the Accounting for Independent Entrepreneurs course of the Economist – Accounting & Finance module, we hosted Ms Katarina Ložar, Assistant Director of Vizija računovodstvo d.d., one of the first accounting services in Slovenia, which will celebrate its 30th anniversary next year. Ms. Ložar gave a guest lecture describing Vizija d.d., a company […]

Impact of social media on transformation of workplace in travel agencies

Social media is a platform where people can create and share their own content. Having this in mind, I saw it necessary to investigate whether employees have noticed the effect of the constant increase in social media usage, thus bringing noticeable transformation to their workplace. In recent times social media has become one of the […]

Procurement function in the public sector

In the market, you encounter supply and demand for the purpose of acquiring or selling goods and services. In modern times, the interaction between customers and providers from the geographical environment moves to the Internet and the use of e-commerce is created by the global market, which increases the economic efficiency and transparency of the […]