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Two representatives of Academia Maribor, the President of the School’s Strategic Council and the lecturer and organizer of the practical training, participated in a training course in Jordan in the framework of cooperation with the Jordanian University of Science and Technology. The training took place in the framework of a multi-day Erasmus+ seminar in Jordan […]
In the framework of the Erasmus+ development project, lecturers mag. Dušan Vrban, mag. Melita Ulbl and lecturer Lucija Klampfer participated in professional training in Valencia, Spain. The lecturers learned about good practices in the field of inclusion of students with disabilities in the study process.
No other area of marketing is developing faster than digital marketing. Consequently, keeping up with digital concepts and their active use remains a top priority and the greatest challenge of modern marketing. As a channel for marketing, e-mail helps build and solidify relationships with users and improves awareness between the organization and recipient. For a […]
Uroš Žohar, CRM consultant (Customer Relationship Management) at Intera d.o.o., gave a guest lecture within the Informatics course of the Economist programme – Commere module. The guest lecture focused on the presentation of the CRM programme INTRIX of the successful company Intera d.o.o from Ptuj. Intrix CRM enables a digitised and efficient overview of […]
Within the Introduction to Media course of the Media Production programme, we hosted mag. Dušan Tomažič, MA in Geography and Professor of History, has been a co-creator of radio and television programmes at the Regional RTV Centre Maribor for over thirty years. Mag. Dušan Tomažič is also a speech mentor for radio and television […]
As part of the Informatics course of the Economist programme – Accounting & Finance, we hosted Ms. Anita Lunežnik Frangež and Ms. Metka Šinigoj, sales consultants at SAOP, who presented iCenter, an ERP programme to help with business and accounting functionalities, and Minimax, a popular accounting and business software with more than 50,000 users. […]
During the month of October 2022, the Academia international project office attended the second transnational project meeting of the European co-funded project EU-READ&ART, aimed at promoting reading through innovative audiovisual methodologies. The coordination meeting gathered partners from six countries: Italy, France, Lithuania, Greece, Germany, and Slovenia, and seven institutions. It served as a follow-up from […]
In my thesis entitled: Introducing changes to the organization in response to market changes, I will present to your analyses and conclusions on the topic. In the introduction there will be presented: the field of work, what is the purpose and aim of writing a thesis on the topic, what constraints I will face in […]
In this undergraduate thesis, we discuss prize competitions, which are one of the most popular elements of sales promotion. More and more, companies decide to organize prize competitions, not only because they are efficient to promote sales but also because they are an excellent tool how to promote the company. Prize competitions on social networks […]
The thesis deals with the display of stereotyped female images for the purposes of car advertising. In the theoretical part, we first define advertising and highlight its fundamental functions with an emphasis on the characteristics and functions of advertising of female images. In the following, we present images of women/femininity that appear in car advertising […]