Importance of Development and Marketing of New Own-Brand Products: Case Study of BH d. o. o. and Its Brand GREENHEAT AUSTRIA
In a company’s operations, it quickly becomes clear that the development, introduction and marketing of new own-brand products in its sales assortment can be of vital importance and a great indicator of the company’s success. Knowing the market and its needs, understanding and communicating with the end user, constantly developing new items with a touch […]