Entries by Academia Maribor

Guest lecture: Uroš Žohar from INTERA presented CRM solution INTRIX

Uroš Žohar, CRM consultant (Customer Relationship Management) at Intera d.o.o., gave a guest lecture within the Informatics course of the Economist programme – Commere module.   The guest lecture focused on the presentation of the CRM programme INTRIX of the successful company Intera d.o.o from Ptuj. Intrix CRM enables a digitised and efficient overview of […]

Guest lecture: Dušan Tomažič, Broadcast Editor at the Regional RTV Centre Maribor

Within the Introduction to Media course of the Media Production programme, we hosted mag. Dušan Tomažič, MA in Geography and Professor of History, has been a co-creator of radio and television programmes at the Regional RTV Centre Maribor for over thirty years.   Mag. Dušan Tomažič is also a speech mentor for radio and television […]

Guest lecture: iCenter and MiniMax presentation at SAOP

As part of the Informatics course of the Economist programme – Accounting & Finance, we hosted Ms. Anita Lunežnik Frangež and Ms. Metka Šinigoj, sales consultants at SAOP, who presented iCenter, an ERP programme to help with business and accounting functionalities, and Minimax, a popular accounting and business software with more than 50,000 users.   […]

Second Erasmus+ project meeting of EU-READ&ART takes place in Paris

During the month of October 2022, the Academia international project office attended the second transnational project meeting of the European co-funded project EU-READ&ART, aimed at promoting reading through innovative audiovisual methodologies. The coordination meeting gathered partners from six countries: Italy, France, Lithuania, Greece, Germany, and Slovenia, and seven institutions. It served as a follow-up from […]

Introducing changes to the organizaton in response to market changes

In my thesis entitled: Introducing changes to the organization in response to market changes, I will present to your analyses and conclusions on the topic. In the introduction there will be presented: the field of work, what is the purpose and aim of writing a thesis on the topic, what constraints I will face in […]

The impact of sweepstakes on café visibility and sales

In this undergraduate thesis, we discuss prize competitions, which are one of the most popular elements of sales promotion. More and more, companies decide to organize prize competitions, not only because they are efficient to promote sales but also because they are an excellent tool how to promote the company. Prize competitions on social networks […]

The image of women in modern car advertisements

The thesis deals with the display of stereotyped female images for the purposes of car advertising. In the theoretical part, we first define advertising and highlight its fundamental functions with an emphasis on the characteristics and functions of advertising of female images. In the following, we present images of women/femininity that appear in car advertising […]

Comparison of payroll taxation between Slovenia, Italy and Austria

The aim of the thesis was to show or compare how salaries are taxed in Slovenia, Austria and Italy. With the assignment, I also wanted to show the difference in salary taxation if a Slovenian works in Austria and Italy. Since taxes are mandatory for every taxpayer, only the state must design them in such […]

Interview by Anja Šerc and Žan Dapčevič with Peter Drobac, Director of the Skoll Centre for Social Entrepreneurship at the University of Oxford

Dr Peter Drobac, a physician, global public health specialist and social entrepreneur, is the Director of the Skoll Centre for Social Entrepreneurship at the Said Business School. The Skoll Centre fosters social innovation by developing talent, promoting actionable insights through research and facilitating deep exchanges with a global community of innovators. In an interview with […]

Video advertising on Instagram

The thesis Video advertising on Instagram presents different types of video advertising on the Instagram application, how they differ, and which ones to choose to achieve a particular goal. It contains comparisons and statistical data compared to other countries. Finally, it also includes the production of video advertising in theory and the example of one’s […]